Want my help growing your b2b business? Read about our group on this link.
Alright, so if you’re reading this, you’ve probably seen or felt how gnarly LinkedIn outbound has become lately. It’s like an arms race of automated junk messages. “Hey {FirstName}, I help entrepreneurs 10x their pipeline using an AI/pizza combo—book a call!” Enough.
This guide is going to show you exactly how I transitioned from those pitchy, spammy outbound tactics to a more authentic, value-first approach over the past year. In fact, if you do this right, you’ll get 2–5 booked calls a day and actually have people appreciate you for messaging them. Magic? Not really—just a strategy that aligns more with “giving away good stuff first.”
Because normal LinkedIn DMs are basically hot garbage. The average “cold pitch” is so transparent it’s painful. People connect, and five seconds later: “Hey John, want my free blueprint on how to scale your cat-sweater business to the moon?” Usually, no.
We want to flip that dynamic:
This shift is crucial because it positions you as that friendly ally who’s genuinely there for them, not just chasing a quick sale.
👉 Read the next line imagining that you are David Attenborough narrating National Geographics for best effect:
“Ah, here we have the elusive spammy service provider, a persistent creature lurking in the digital undergrowth. Watch as it casts a wide net, listing an astonishing array of services, hoping—just hoping—that an unsuspecting prey might nibble. But, much like before, it remains ignored, left to wander the LinkedIn savannah in search of its next target.”
